Google announced on 28th of May that it would be adding ‘Page experience’ as one of the factors in the ranking of pages in Search. Google plans to use the Core Web Vital metrics, which were announced earlier, to measure the User Experience. Although great content will still be the leading metric for the ranking…
SEO is evolving continuously and requires in-depth analysis of data to track results, evaluate the performance of a campaign, create marketing strategies, etc. So, it is very important to manage this huge amount of data and information to carry on a campaign in an organised and effective manner. Excel plays a very important role in…