- Published :July 01, 2019
- Client :Radius Theme
- Category :Link Building, Marketing
- Website :https://github.com
- Share :
Case Study: Impact of Strategic Link Building on Revenue for a US-based Home Improvement & B2B Printing Company.
Client Background: The client is a leading US-based company specializing in home/patio improvement and B2B banner printing. Despite initial efforts in technical SEO and on-page optimization, the competitive nature of their industry made it challenging to rank for many high-value keywords.
Initial Challenge: Although initial SEO efforts improved site structure and content, the company struggled to achieve top rankings for competitive keywords due to the highly competitive market. They needed a robust link-building strategy to enhance their domain authority and improve keyword rankings.
Project Timeline and Strategies Implemented:
Technical SEO and On-Page Optimization:
- Conducted a thorough technical SEO audit and resolved critical issues.
- Optimized each category page to serve as effective doorway pages for target keywords.
- Developed a content strategy to ensure unique, high-quality content across all pages.
Merchant Center Integration:
- Enabled and optimized Google Merchant Center to capitalize on top-fold visibility in Google SERPs.
Link Building Campaign:
- Allocated a budget of 5% of the revenue generated from SEO to link-building activities.
- Executed an extensive link-building campaign focusing on guest blog posting.
- Built links on high Domain Authority (DA) websites within relevant industries.
Results:
Organic Traffic Growth:
- Organic traffic increased from 0.76 million sessions to 1.1 million sessions, representing a 44.7% increase.
Revenue Growth:
- Revenue increased from approximately $4 million to $7 million, marking a 75% increase.
Keyword Rankings:
- Significant improvement in keyword rankings due to high-quality backlinks from authoritative websites.
Key Strategies and Impact:
Technical SEO:
- Resolved site structure issues to improve crawlability and indexing.
- Enhanced page load speed and mobile responsiveness for better user experience.
On-Page Optimization:
- Optimized category pages to target specific keywords effectively.
- Ensured unique, relevant content across all pages to avoid duplication and improve relevance.
Google Merchant Center:
- Leveraged Google Merchant Center to gain visibility in product listings and shopping ads.
- Improved CTR and conversion rates by appearing at the top of Google SERPs.
Strategic Link Building:
- Focused on acquiring high-quality backlinks through guest blog posting on authoritative sites.
- Targeted relevant industries to ensure contextual relevance and boost domain authority.
- Consistently monitored and adjusted the link-building strategy to maximize impact.
- Daily Marketing Research
- Content Strategy
- Email Marketing
- SEO
- On Page SEO
- Branding
- Daily Marketing Research
- Content Strategy
- Email Marketing
- SEO
- Branding
Conclusion: The combination of technical SEO, on-page optimization, content strategy, and a robust link-building campaign significantly improved the client’s organic search performance. The strategic allocation of 5% of SEO-generated revenue to link-building activities was crucial in overcoming competitive challenges and achieving top keyword rankings.
The result was a substantial increase in organic traffic and a remarkable 75% growth in revenue, from $4 million to $7 million, between 2020 and 2021. This case study highlights the importance of a well-rounded SEO strategy that includes technical improvements, content optimization, and strategic link building to drive significant business growth.
By investing in high-quality backlinks and leveraging Google Merchant Center, the client was able to outperform competitors and generate millions in additional revenue. This demonstrates the critical role of link building in enhancing search visibility and driving long-term success in competitive industries.
