Technical Optimization

Project Timeline:

1. August 2018: Technical SEO Audit Initiation

   • Conducted a thorough SEO audit.
   • Identified critical technical issues affecting site performance.

2. October 2018: Website Overhaul

   • Redesigned the look and feel of the website to improve user experience.

3. November 2018: Technical Implementation

   • Resolved most of the critical technical issues identified.
   • Implemented necessary SEO strategies and fixes.
   • Migration to the new website began, causing a temporary dip in traffic.

4. December 2018: Traffic Fluctuations

   • Experienced a dip in traffic due to the migration process.

5. January 2019 Onwards: Consistent Growth

   • Post-migration, observed consistent improvement in organic traffic.
   • Traffic increased from 575,450 organic sessions to over 1 million (1,340,752).

Key Strategies Implemented:

1. Technical SEO Fixes:

   • Addressed site speed issues.
   • Improved site structure and navigation.
   • Fixed broken links and optimized URL structures.

2. User Behavior Analysis:

   • Utilized Google Analytics (GA) to gain insights into user reading habits and peak usage times.
   • Analyzed user engagement metrics to tailor content strategies.

3. Content Strategy:

   • Developed a successful content plan aligned with user interests and reading patterns.
   • Focused on creating high-quality, engaging content to augment technical SEO activities.

Results:

• Organic Traffic Growth: Increased from 575,450 sessions to 1,340,752 sessions, demonstrating a significant improvement in organic reach.
• Enhanced User Engagement: Improved user experience and engagement through targeted content and optimized site structure.
• Sustained Performance: Achieved sustained growth in organic traffic through continuous monitoring and optimization.