- Published :July 01, 2019
- Client :Radius Theme
- Category :Marketing, SEO Service, Site Optimization, Web Traffic
- Website :https://github.com
- Share :
Client Background:
The client is a leading SaaS startup in India, providing innovative solutions to streamline business processes. The startup faced challenges in getting their dynamically generated landing pages indexed on Google SERPs, which was crucial for their business growth.
Initial Challenge: The client’s website contained millions of dynamically generated SEO landing pages that were not getting indexed by Google. This was severely impacting their organic traffic and overall business performance. The main issues identified were related to canonical tags, robots.txt, sitemaps, and pagination.
Project Timeline:
Technical SEO Audit:
- Conducted a comprehensive technical SEO audit.
- Identified critical errors with canonical tags, robots.txt, sitemaps, and pagination.
Technical Fixes and Optimizations:
- Fixed canonical tags to ensure proper indexing.
- Updated robots.txt to allow Google to crawl and index the necessary pages.
- Corrected sitemap issues to ensure all dynamic pages were included.
- Improved pagination to enhance user experience and indexing.
Forced Indexing Mechanism:
- Developed a mechanism using Google Cloud API to force index millions of pages on Google.
Results:
Organic Traffic Growth:
- Organic traffic increased from 23,394 sessions to nearly 85,134 sessions.
- Organic traffic increased from 23,394 sessions to nearly 85,134 sessions.
Clicks and Impressions:
- Achieved 194% growth in clicks and 329% growth in impressions over 6 months.
- Achieved 194% growth in clicks and 329% growth in impressions over 6 months.
Goal Conversions:
- Experienced a 600% increase in goal conversions/form fills, significantly boosting lead generation and sales.
Key Strategies Implemented:
Technical SEO Fixes:
- Addressed issues with canonical tags, robots.txt, sitemaps, and pagination to ensure proper crawling and indexing by search engines.
- Addressed issues with canonical tags, robots.txt, sitemaps, and pagination to ensure proper crawling and indexing by search engines.
Dynamic SEO Landing Pages:
- Optimized millions of dynamic SEO landing pages to improve visibility and ranking on Google SERPs.
- Optimized millions of dynamic SEO landing pages to improve visibility and ranking on Google SERPs.
Google Cloud API Integration:
- Created a mechanism using Google Cloud API to force index millions of pages, ensuring they appeared in Google search results.
- Created a mechanism using Google Cloud API to force index millions of pages, ensuring they appeared in Google search results.
Continuous Monitoring and Optimization:
- Regularly monitored performance and made ongoing optimizations to maintain and improve search visibility.
- Daily Marketing Research
- Content Strategy
- Email Marketing
- SEO
- On Page SEO
- Branding
- Daily Marketing Research
- Content Strategy
- Email Marketing
- SEO
- Branding
Conclusion: Through a detailed technical SEO audit and strategic fixes, we successfully addressed the indexing issues for the SaaS startup’s dynamically generated landing pages. The implementation of a forced indexing mechanism using Google Cloud API further ensured that all pages were indexed and visible on Google SERPs. This resulted in substantial growth in organic traffic, clicks, impressions, and goal conversions, driving significant business growth for the client.
This case study demonstrates the importance of addressing technical SEO issues and leveraging advanced tools to achieve remarkable growth in search engine performance and business outcomes.
