7 SEO Trends in 2022 that you’d regret ignoring
The year 2021 saw lots of updates coming from Google. There were some greatly hyped roll-outs with some hits and misses. If you’re wondering which SEO trends are going to be sure-shot hits in 2022, this article is for you. 1. User Intent As Google has made significant advances in its Natural Language Processing skills,…
A Comprehensive Guide to E-commerce SEO Success in 2022
Table of Contents Keyword Discovery E-commerce SEO URL & Website Architecture On-page Tips & Tricks Schema Markup Technical SEO Seasonality Factors in SEO Content Marketing Off-page Link Building If ever you’ve wanted a one-stop destination for everything you ever wanted to know about SEO in 2022, this guide is for you. The guide provides a…
How to track Link Clicks as Events in Google Analytics using Google Tag Manager?
The field of Digital Analytics has seen the use of many tools. Google Analytics is one of the most widely used tools in this industry. Google Tag Manager helps you set up Google Analytics for your website, even without adding any further codes. You can also tweak your setup with the help of available configuration…
How ‘Page experience’ influences your webpage’s rank
Google announced on 28th of May that it would be adding ‘Page experience’ as one of the factors in the ranking of pages in Search. Google plans to use the Core Web Vital metrics, which were announced earlier, to measure the User Experience. Although great content will still be the leading metric for the ranking…
10 Essential SEO Excel Hacks to Increase Productivity
SEO is evolving continuously and requires in-depth analysis of data to track results, evaluate the performance of a campaign, create marketing strategies, etc. So, it is very important to manage this huge amount of data and information to carry on a campaign in an organised and effective manner. Excel plays a very important role in…
What are Clicks, Impressions, Average position in Google Search Console(GSC)
Google Search Console (GSC), formerly known as Google Webmaster Tool, is a free web service provided by Google. This web service is of great use for web developers, business owners, designers and SEOs. This tool helps you get a better understanding about your website’s performance and how Google sees your site. With all the information…
How do Ranking Factors work in SEO?
Search Engines use numerous signals to rank webpages. Google is known to use over 200 of them. Ever wondered how a Search Engine is able to create one rank based on so many signals? It’s actually quite simple; read on to learn. First, you need to understand what a ranking signal is. When Google says…
A Detailed Guide on How To Use Google’s ‘Disavow Links’ Tool
SEO (Search Engine Optimization) is the most pressing concern for every website owner and developer. Getting organic traffic can make all the difference in expanding and growing your online business. If you are someone who knows quite a lot about SEO, then you probably know the importance of ‘Backlinks’. However, if you don’t have much…
Google Algorithm Updates – what matters and what doesn’t
One of the most common offerings provided by top SEO agencies is Penalty Recovery Services. In short, the client(s) are restored to their former SEO performance level after their websites are penalized by Google’s algorithm updates. This penalty is reflected in ranks and traffic. Google, from the very beginning, has been trying to make its…
Why SEO is considered bad in India (Part-2)
In my first blog, we saw 5 reasons why people have started losing trust in SEO in countries such as India. Below are five more: 6) Practicalities in Implementation Some recommendations (like meta-tags for instance) are easy to implement. Some others, especially technical ones such as site-structure optimization, may be difficult depending on the technical…